Throughout our lives we encounter various advertisements promoting general beliefs, these beliefs are the beliefs of a general society. Advertisers often utilise models as a representation of a “perfect” human being, thus engraving into society that is the way to go. Moreover, by doing this advertisers undermine and weaken certain individuals as well as groups. The Mountain Dew advert watched in class is an example of stereotyping in advertisements, the advertisement contained various stereotypes which were harmful to society. Furthermore, the advertisement was racist not only because all of the jail inmates were African American, but each of them were likened to a goat, thus giving many people the impression that the advertisers likened animal features with African American men. It is common to find the media leaving a stain in one’s ideologies, by portraying something as right or more beautiful it causes an imprint in society’s minds. Since mass media is encountered on a daily basis, what we see is what we believe and that is morally incorrect.
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