Monday 30 November 2015

Generation Like Response- 3

Today, we live in the age of social media, everything around us revolves around social media. Youtube allows us to access information, latest news and even catch up on the lives of various Youtube stars. In today’s world, everyone is interconnected, just one’s actions on social media can be traced, and each action enables those Youtube stars to appeal to a specific audience. In the documentary Generation Like, the message explained by the teenagers is that social media empowers one, the likes acquired by one can simply be understood as the same as financial currency, likes are the financial currency of the social media world. This empowers youngsters and enables them to feel confident about themselves. When it comes to the Youtube world, stars create videos either comedic or not to appeal to a specific audience, videos range between anywhere from video games to social experiments, some stars acquire more than a million subscribers with stars like KSI having over 10 million subscribers, this means that he has touched 10 million people in the world with his videos. This really is astonishing, as this allows a Youtube star to create particular pieces/ videos to appeal to his/her target audience. Gaining subscribers, views and likes empowers one as they can reach a number of people and touch their lives in a positive way. Youtube is frequented generally by teenagers, and often times it is noticeable that Youtube stars provide motivation as well as encouragement for their viewers. It is understood that many teenagers look at these Youtube stars as role models for various reasons and thus the content produced by them enables the audience to connect with the star. Moreover, Youtube stars have the freedom of choice as to what types of content to create and thus enables them to get their desired message across. Youtube allows stars to create unique content which would appeal to an audience and the returns from creating such content is massive, not only in terms of likes and subscribers, but also in terms of financial gain. Furthermore, Youtube stars are empowered as they receive fame and financial recognition for their content which is very inspiring, thus making them create more and maybe progress into various other themes of content.

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