What main appeals did you use in your pitch? Why did you decide they would be the most effective?
What were some specific persuasive techniques you used (include examples) why did you believe these would be effective?
How did an awareness of audience and context influence your overall approach to this activity?
Explain the use of some of the images you included. Why did you feel they would be effective?
Comment on the effectiveness of your presentation. How will this activity inform how you prepare for your FOA?
Our advertisement was carefully considered and we utilised various persuasive techniques which helped us further enhance the message of our advertisement. The techniques we used were association, celebrities and intensity. The sole purpose for using these techniques were because as a group we found them to be the most persuasive. Association was used to convey to the audience that by drinking this specific drink, they are able to belong to an exclusive group, while using a celebrity to advertise the product had a similar intended purpose, people look up upon celebrities and especially a celebrity like KSI who is really well renowned especially by our target audience, and the intensity of a football match was used to show that the energy drink helps in various tough situations. At first, we were expecting an advertising pitch without a context, that obviously would have made it easier for us as we could have chosen a context. However, knowing that the UAE was our context, we aimed at specifically targeting teenagers and thus used KSI as the celebrity to promote our product, teenagers all over the UAE have taken a liking to the British YouTube sensation which made it easier for us to convey our message as well as draw in our clients. Images were not widely used throughout the presentation, nevertheless an image of KSI was used purely because we felt that perhaps our clients were not aware of who he was, the image of KSI used was striking as well as showed that KSI will definitely help promote sales, it is evident that words KSI uses in his videos are used by many teenagers. The main purpose of our advertisement was to effectively sell our pitch to the client, however, I feel in certain areas we lacked as stuttering was common which may have meant that we were not necessarily comfortable with the advertisement method. However, we used the techniques and appeals wisely and took our context and target audience into account, which may have helped gain a more positive response from our clients. This activity was useful on various fronts, and further enabled me to understand the FOA further as well as realize what is expected in an effective FOA presentation. Moreover, by viewing and understanding the approach of others to this particular task was very helpful and will also be vital in enabling me to prepare an effective and informative FOA.
Great reflection on your own pitch, good explanation of the appeals you have used in your pitch and explaining how it was effective. However, it is not very clear which product you were trying to make a pitch for, therefore I do not know whether the celebrity that you used is appropriate for this context. Why do you target teenagers for this product? I don't understand why it would not be suitable for adults or children. However, I do agree that association is an effective technique.
ReplyDeleteYou didn't mention the appeals you used in your pitch, but overall the reflection you wrote was good. I agree that if you did not have a context your product was going to be easier for you.
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ReplyDeleteWhat an insightful comment on you're own pitch, in my opinion I believe that you had demonstrated the knowledge that you had portrayed and demonstrated in you're pitch and applied it to this reflection as it was well explained since you had included many of the appeals that you in you're pitch to persuade the audience. However I believe that it would have been better if you have mentioned you're product.
ReplyDeleteI agree with Omar. You should mention your product so the audience could have a background of what exactly it is you're advertising. However, you have clarified how you presented your presentation. Also, you explained really well how your presentation went.
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